Hiscox Unveils the Next Evolution of I’mpossible® Campaign with New Ad in Honor of International Women’s Day

Hiscox, the international specialist insurer, today kicked off the next evolution of its I’mpossible® campaign with a full-page ad in The New York Times in honor of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage® brand platform, focuses on the positive power of risk-taking to transform the seemingly impossible into something possible. The new print ad features a hammer and applauds the women who courageously continue to lead the charge…

Read More