Walmart India and Walmart Foundation Announce Commitments to Support Sustainable Livelihoods for Farmers in India

Walmart India and the Walmart Foundation have deepened their commitment to smallholder farmers in India. The Walmart Foundation, working beyond the Walmart India supply chain, will invest US$25 million (approximately Rs. 180 crores) to improve farmer livelihoods over the next five years. Separately, Walmart India will grow its direct sourcing from farmers to 25 percent of produce sold in its Cash & Carry stores over the same period. Smallholder farmers are the backbone of the Indian economy, with more than 50 percent of the total workforce employed in the sector.…

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Coca-Cola India’s Diwali campaign takes a refreshing take on diverse Indian cultures

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali special for someone. The campaign has a joyful message, that the happiness we derive from moments of genuine human connection will always continue to transcend any differences we may perceive. Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actor Ayushmann Khurrana and actress Anupriya Goenka. The TVC opens in a porch area of a…

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World Retinoblastoma Week Aims to Show Early detection of childhood eye cancer is curable

With reported incidences of Retinoblastoma (life threatening eye cancer affecting new born and very young children up to 5 years of age) increasing over the years, doctors unanimously recommend that screening of eye for any abnormality in infants/toddlers should be made mandatory.  Further, doctors suggest that systemizing eye screenings for infants/ toddlers will go a long way in detecting lethal eye cancers and preventing childhood blindness. Retinoblastoma (RB) is a life-threatening eye cancer affecting new born and very young children up to 5 years of age. It can occur either…

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Love Matters India and Ogilvy Mumbai go beyond the label with #LforLove Campaign

Love Matters (India) – a platform that provides information on relationships, sex and gender equality is hoping to change the view many Indians have on lesbian relationships. With #LforLove – a campaign that shines the light on the emotions that connect two people. Irrespective of their sexual preference.And end the portrayal of homosexual women asobjects of fantasy. So they are accepted for who they are –ordinary human beings. The campaign, created in consultation with the community made it possible for audiences to ask questions to a lesbian, anonymously. And answered them through a photographic series…

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New photography collection celebrates women’s empowerment in India and the southern United States

The David and Lucile Packard Foundation, Getty Images, a world leader in visual communications and The Verbatim Agency released more than 300 high-quality editorial images into a publicly available online photo database capturing the strength and vibrancy of women and girls in two regions of the world: Bihar, India; and Louisiana and Mississippi in the United States. Historically, images of women in developing countries have focused on poverty and need. The new collection provides a positive visual narrative of women and girls in these communities by showing women and girls…

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