Love Matters India and Ogilvy Mumbai go beyond the label with #LforLove Campaign

Love Matters (India) – a platform that provides information on relationships, sex and gender equality is hoping to change the view many Indians have on lesbian relationships. With #LforLove – a campaign that shines the light on the emotions that connect two people. Irrespective of their sexual preference.And end the portrayal of homosexual women asobjects of fantasy. So they are accepted for who they are –ordinary human beings. The campaign, created in consultation with the community made it possible for audiences to ask questions to a lesbian, anonymously. And answered them through a photographic series…

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New photography collection celebrates women’s empowerment in India and the southern United States

The David and Lucile Packard Foundation, Getty Images, a world leader in visual communications and The Verbatim Agency released more than 300 high-quality editorial images into a publicly available online photo database capturing the strength and vibrancy of women and girls in two regions of the world: Bihar, India; and Louisiana and Mississippi in the United States. Historically, images of women in developing countries have focused on poverty and need. The new collection provides a positive visual narrative of women and girls in these communities by showing women and girls…

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Franklin Templeton launches “Invest for Progress” campaign

Franklin Templeton Investments (India), one of the largest fund houses in the country flagged off a new story-telling video campaign around Women’s Day. The video titled ‘Invest for Progress’ seeks to encourage women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life. Women’s Day is the perfect opportunity to impart this key message. ‘Invest for Progress’ tells a story of an ambitious and independent girl whose grandfather teaches her that in life, she shouldn’t just learn to earn, she should learn to…

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DentsuWebchutney’s Project Re-Search gets adults to go beyond Blue Whale Challenge

DentsuWebchutney, the digital advertising agency from Dentsu Aegis Network, revealed Project Re-Search, an initiative started in November to measurably increase mental health awareness in India, starting with its first campaign, Beyond the Blue Whale. The campaign turns a Google search for the Blue Whale Challenge and its associated terms to a search for mental health difficulties in children, instead. This undercover search campaign has been active since November 2017, attempting to divert traffic from all ‘Blue Whale Challenge’ related searches, to relevant topics around mental health. Late 2017, the Blue…

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Fairtrade Announces Two New Initiatives Supported by European Union

Fairtrade International is pleased to announce two new initiatives that will promote sustainable consumption and production in Europe and Asia. Together, the European Union-funded projects will expand their engagement with a diverse array of consumers and producers, politicians and policy makers, and businesses and institutions during the next few years. Advancing sustainable consumption and production in Europe Fairtrade International, together with 21 implementing partners – including eight National Fairtrade Organizations (Czech Republic & Slovakia, Denmark, France, Finland, Germany, Italy, Poland, UK), the Fair Trade Advocacy Office, World Fair Trade Organization…

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