New BBC research shows nationalism is driving the spread of fake news

People in India are sharing fake news stories with nationalistic messages for ‘nation building’ purposes, with consolidation of national identity taking precedence over the need to fact-check a story, new BBC research has found. The finding comes from the first published study analysing the spread of fake news from the perspective of ordinary citizens. The report examines networks within Twitter and analyses how people are sharing on encrypted messaging apps, after users gave the BBC unprecedented access to their phones. This research comes as part of the BBC Beyond Fake…

Read More

Walmart India and Walmart Foundation Announce Commitments to Support Sustainable Livelihoods for Farmers in India

Walmart India and the Walmart Foundation have deepened their commitment to smallholder farmers in India. The Walmart Foundation, working beyond the Walmart India supply chain, will invest US$25 million (approximately Rs. 180 crores) to improve farmer livelihoods over the next five years. Separately, Walmart India will grow its direct sourcing from farmers to 25 percent of produce sold in its Cash & Carry stores over the same period. Smallholder farmers are the backbone of the Indian economy, with more than 50 percent of the total workforce employed in the sector.…

Read More

Coca-Cola India’s Diwali campaign takes a refreshing take on diverse Indian cultures

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali special for someone. The campaign has a joyful message, that the happiness we derive from moments of genuine human connection will always continue to transcend any differences we may perceive. Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actor Ayushmann Khurrana and actress Anupriya Goenka. The TVC opens in a porch area of a…

Read More

World Retinoblastoma Week Aims to Show Early detection of childhood eye cancer is curable

With reported incidences of Retinoblastoma (life threatening eye cancer affecting new born and very young children up to 5 years of age) increasing over the years, doctors unanimously recommend that screening of eye for any abnormality in infants/toddlers should be made mandatory.  Further, doctors suggest that systemizing eye screenings for infants/ toddlers will go a long way in detecting lethal eye cancers and preventing childhood blindness. Retinoblastoma (RB) is a life-threatening eye cancer affecting new born and very young children up to 5 years of age. It can occur either…

Read More

Love Matters India and Ogilvy Mumbai go beyond the label with #LforLove Campaign

Love Matters (India) – a platform that provides information on relationships, sex and gender equality is hoping to change the view many Indians have on lesbian relationships. With #LforLove – a campaign that shines the light on the emotions that connect two people. Irrespective of their sexual preference.And end the portrayal of homosexual women asobjects of fantasy. So they are accepted for who they are –ordinary human beings. The campaign, created in consultation with the community made it possible for audiences to ask questions to a lesbian, anonymously. And answered them through a photographic series…

Read More