Tag: influencer marketing

CAP – Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Don’t forget that there are other…

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Captiv8 Makes Influencer Marketing More Accessible By Offering Pro-Bono Services to BIPOC and LGBTQIA+ Owned SMBs Through its Influence Change Grant

Stuart Mitchell

As a result of its continued commitment to building a more diverse and inclusive influencer marketing landscape, Industry leader Captiv8, is awarding pro-bono services to five minority-owned small- to mid-sized businesses (SMBs) to help amplify and scale influencer marketing efforts as a way to help ultimately grow the companies. These recipients of the Influence Change Grant grant will be receiving free access to Captiv8’s SaaS influencer marketing platform, dedicated hours for strategic consulting from its internal team of experts, as well as $50,000 worth of ad credits donated by Meta to help…

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CAP – Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Key Guidance  Influencers’ guide to making…

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Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments

Stuart Mitchell

Influencer marketing spend was expected to reach as much as $15 billion (GBP £11.9bn) by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimise budgets, and properly measure return on their investments. Traackr, a leading influencer marketing platform, announced the release of a Budget Optimisation toolset for marketers to better analyse spend and increase ROI. Traackr’s new capabilities enable brands to take control of their influencer marketing budgets by tracking spend, not just per campaign, but across…

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Travel Mindset Partners With BLACK GIRL DIGITAL, INC. for Equal Representation of Black and POC Voices in Influencer Marketing

Stuart Mitchell

Travel Mindset, the leading tourism and lifestyle brand influencer marketing agency, has announced that it has partnered with BLACK GIRL DIGITAL, INC. to expand its global presence, focus on creating more diverse brand partnerships, and amplify messaging that authentically speaks to people of color (POC).   Through this strategic partnership, Travel Mindset and BLACK GIRL DIGITAL, INC. will provide the most comprehensive influencer marketing strategies, with a dedication to making sure Black voices and POC are not only highlighted but that marketing and content are developed with their interests in…

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