FCB New Zealand and Water Safety New Zealand Relaunch the Swim Reaper Campaign

The Swim Reaper was created last summer by Water Safety New Zealand (WSNZ) in partnership with ACC to target the at-risk demographic of young men aged 15 to 30. Despite making up only 14 per cent of the population, this group accounts for around one third of drowning deaths annually. Through his dark humour the Swim Reaper illustrates the deadly consequences of making bad decisions around water. As one of the most effective social media accounts in New Zealand, The Swim Reaper’s Instagram following is approaching 200,000 followers. From December 2016…

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#PuppyBra: Instagram Models Go Topless for Rescue Dogs!

Mowgli Rescue launches a very millennial-driven social media campaign this week to promote their recent rescued dogs for adoption…which happens to entail Instagram models replacing their typical bras for, well, puppy bras. Mowgli Rescue is a non-profit, which was founded in 2016 by entrepreneur, animal rights activist, and former model Stephanie Kay Meyer, and works to inspire millennials to conserve, protect, and promote animal welfare. Meyer says that the majority of her organization’s supporters are young women in California and New York – mostly models, actors, photographers, artists, entrepreneurs, and…

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Instagram launches #HereForYou Campaign

Instagram has launched a new campaign #HereForYou campaign aimed at tackling the importance of talking about mental health, and mental health issues. On a post on the companies site Kevin Systrom, Co-founder & CEO of Instagram says: “In May, people come together to highlight the importance of talking about mental health and encourage others to seek support and treatment. Mental illness can affect anyone, and according to the National Alliance on Mental Illness, in the United States alone half of all chronic mental illness begins by the age of 14.…

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Emma Watson starts Instagram Account Promoting Sustainable Fashion

Emma Watson, is an actress well known for taking a stand for a cause she cares about. She’s a United Nations Women Goodwill Ambassador,  and she worked with HeForShe on a campaign for university administrators to address sexual assault on campus. Watson’s just started a publicity tour for her new film: “Beauty and the Beast”, a live action remake of the classic Disney film. Watson, working with stylist Rebecca Corbin-Murray, has created an instagram account to document her looks. The account, called “The Press Tour” showcases the star’s fashion choices…

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