Samaritans of Singapore and TBWA/Singapore Launch New Suicide Prevention Campaign

As part of Suicide Prevention Awareness Week, TBWA\Singapore have partnered with Samaritans of Singapore to launch a campaign that utilises Instagram. SOS State: For some, the night is a haunting place, where they are left alone with their thoughts as the world around them goes to bed. Making them feel more alone than ever. Over the past year, we’ve seen an increase in the number of calls made by teenagers into our helpline during midnight to 3am. This year, we’re reaching out to Singaporeans from all walks of life to…

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National Park Foundation Announces Pic Your Park Instagram Contest

A new Instagram contest launched by the National Park Foundation, the official nonprofit partner of the National Park Service, is inviting park goers – amateur and experienced – to submit pictures of themselves in national parks for the chance to win a variety of prizes. The contest, called Pic Your Park, is open now through September 28. Participants rack up points by using #PicYourParkContest in their Instagram posts. As people visit more parks, they receive more points, and can gain extra points for posting photos at less-visited parks. All 417…

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Child Rescue Coalition Launches @KidsForPrivacy, a Hashtag Takeover on Instagram

Parents love to share their kids’ pictures on Instagram; there’s even a new term, “sharenting,” used to describe parents who actively share their kids’ digital identities online. Most parents will post 1,500 photos of their child before they turn five. And many post pictures using hashtags like #pottytraining, #nakedkids and #kidsbathing. While this might seem cute and increase likes, it overexposes children by showcasing private moments that shouldn’t be shared with a large audience, making them vulnerable to pedophiles and sex offenders; specifically, these 100+ hashtags serve as flags on…

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FCB New Zealand and Water Safety New Zealand Relaunch the Swim Reaper Campaign

The Swim Reaper was created last summer by Water Safety New Zealand (WSNZ) in partnership with ACC to target the at-risk demographic of young men aged 15 to 30. Despite making up only 14 per cent of the population, this group accounts for around one third of drowning deaths annually. Through his dark humour the Swim Reaper illustrates the deadly consequences of making bad decisions around water. As one of the most effective social media accounts in New Zealand, The Swim Reaper’s Instagram following is approaching 200,000 followers. From December 2016…

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#PuppyBra: Instagram Models Go Topless for Rescue Dogs!

Mowgli Rescue launches a very millennial-driven social media campaign this week to promote their recent rescued dogs for adoption…which happens to entail Instagram models replacing their typical bras for, well, puppy bras. Mowgli Rescue is a non-profit, which was founded in 2016 by entrepreneur, animal rights activist, and former model Stephanie Kay Meyer, and works to inspire millennials to conserve, protect, and promote animal welfare. Meyer says that the majority of her organization’s supporters are young women in California and New York – mostly models, actors, photographers, artists, entrepreneurs, and…

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