Tag: International Olympic Committee

International Olympic Committee takes leadership role in UN Women Sports for Generation Equality initiative

Stuart Mitchell

A few days after having made landmark decisions demonstrating that gender equality is a reality at the olympic games, the International Olympic Committee (IOC) has taken a leadership role in the UN Women Sports for Generation Equality initiative, which aims to advance gender equality and the empowerment of women and girls in and through sport. The initiative was launched today by UN Women in partnership with the IOC. The sports movement is invited to join the Initiative to accelerate progress on a set of common principles and aligned objectives that…

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IOC and Dow to Accelerate Olympic Movement’s Climate Action

Stuart Mitchell

In a joint initiative, the International Olympic Committee (IOC) and its Official Carbon Partner, Dow, will incentivise and support the International Sports Federations (IFs) and the National Olympic Committees (NOCs) in recognition of their tangible climate action. The new initiative is part of the IOC’s commitment to support and lead the Olympic Movement, including the IFs and the NOCs, in integrating sustainability into their operations. It is aimed at helping the NOCs and IFs understand, measure and reduce their carbon footprint. The initiative will reward through carbon offsets those IFs…

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IOC launches Olympic brand campaign “Become The Light” to help refugee’s

Stuart Mitchell

The International Olympic Committee (IOC) has launched a new integrated brand campaign, “Become The Light”, that aims to promote the Olympic values of excellence, friendship and respect. The campaign uses “light” as the symbolic representation of the Olympic values. Through a series of public service announcements, the campaign demonstrates how the inspirational achievements of athletes and the Olympic spirit can motivate people around the world to “Become The Light” and act as beacons of positivity. Supporting the IOC’s vision of building a better world through sport, the campaign invites participants…

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