Tag: International Womens Day

AEG Supports International Women’s Day With “Each For Equal” Social Media Campaign

Stuart Mitchell

AEG, the world’s leading sports and live entertainment company, supported International Women’s Day, March 8, 2020, with a social media campaign focused around this year’s “Each For Equal” theme. The campaign underscores the company’s commitment to gender equality and celebrates women’s achievements, opportunities and potential. Launching last week, the campaign encourages employees and fans to visit www.aegwomenstrong.com, watch the “Each For Equal” video, participate in the “Tag Your Squad Sweepstakes” using the hashtag #womenstrong and share GIFs from the site on their social channels. “Today, we recognize the contributions of…

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Netflix and UN Women launch special collection curated by 55 groundbreaking women in entertainment

Stuart Mitchell

Netflix and UN Women have launched “Because She Watched”, a special Netflix collection of series, documentaries, and films to celebrate International Women’s Day. The collection, which will be available all year, is curated by female creators from behind and in front of the camera — including Sophia Loren, Janet Mock, Salma Hayek, Yalitza Aparicio, Millie Bobby Brown, Laurie Nunn, Lana Condor, Petra Costa and Ava DuVernay.  “This collaboration is about taking on the challenge of telling women’s stories and showing women in all their diversity. It’s about making visible the…

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Banana Republic Debuts March Campaign Featuring Boundary-Breakers in Celebration of Modern Work and International Women’s Day

Stuart Mitchell

This March, Banana Republic celebrates WORK WHERE? – a campaign of unconventional work – challenging the traditional concept of where, how and why we work, and what we wear to do it. Directed by in-house by Banana Republic Creative Director Len Peltier, WORK WHERE? showcases a kinetic montage of videos and images on a range of real people breaking boundaries in the broad landscape of modern work. The multi-faceted campaign releases today, February 25, across brand and media channels. “As a company founded by unconventional boundary breakers, our March campaign…

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CARE’s International Women’s Day Campaign Rallies Americans to Help Make All #WomenEqual

Stuart Mitchell

Nearly 40 percent of the world’s girls and women – 1.4 billion – live in countries failing on gender equality. And according to a 2019 poll by Verizon Media Brands, many American women (68 percent) want to play a role in reducing gender bias around the world. Following a successful 2019 International Women’s Day campaign that generated over 350M media impressions and 99 media placements, the global poverty-fighting organization CARE® will again host a powerful International Women’s Day campaign, #WomenEqual, giving the American public many ways to join the fight…

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New Leadership School Strengthens Women Farmers

Stuart Mitchell

Gender balance is essential for economies and communities to thrive. Yet in many of the countries where Fairtrade works, women farmers receive lower pay than men, are often unable to own land and struggle to access loans or training. Fairtrade’s Gender Strategy places special emphasis on training to strengthen women at producer organizations. As part of this, the Fairtrade Network of Asia & Pacific Producers has launched a new gender leadership school. It focuses on business skills which can be a powerful tool for women, providing practical training in skills such…

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