Tobacco companies are secretly advertising cigarettes on social media platforms like Instagram, Facebook and Twitter by paying social media influencers – popular young people with large online followings – to post images of cigarettes and smoking as part of a marketing strategy documented in more than 40 countries. Following a two-year investigation by the Campaign for Tobacco-Free Kids and Netnografica LLC, a U.S.-based consumer research and consulting firm specializing in online research, the findings were published today online and detailed in a petition sent to the U.S. Federal Trade Commission…
Read MoreCampaign for Tobacco-Free Kids: New Investigation Exposes How Tobacco Companies Market Cigarettes on Social Media in the U.S. and Around the World
