IPA and ISBA announce joint initiative to drive sustainable relationships

The IPA and ISBA have confirmed they are working on a joint industry initiative to champion sustainable client/media agency relationships. Representatives from across the industry have been meeting over the last year to brainstorm solutions to the current issues and explore ideas and new initiatives. This initiative comes against a backdrop of huge change and disruption across the media buying landscape which has necessitated a reframing of how advertisers and their media agencies work together. The key aims for the initiative are threefold. Commercial transparency and effectiveness for clients. Proper…

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Sixty-six agencies to open doors to school leavers through IPA’s Advertising Unlocked

Advertising agencies across the UK will throw open their doors to show exciting young talent what a career in advertising could offer them for Advertising Unlocked, the IPA’s nationwide, industry careers day taking place on Friday 28th September. Building on the success of last year’s inaugural event, which saw 1,500 people attend events around the country and led to 12 full-time hires, Advertising Unlocked 2018 will see nearly 70 agencies in nine cities bring in school-leavers for a taste of adland life. This year each agency has been paired with…

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New apprenticeship scheme to be available to agencies

The IPA and Arch Apprentices are delighted to announce that the Institute for Apprenticeships (IfA) has agreed a new ‘Advertising and Media Executive’ Standard, developed by a trailblazing group of industry employers. It is the first apprenticeship scheme of its kind to be specifically designed by the industry for the industry that can be funded by agencies through their Apprenticeship Levy and incorporated into their training programmes. The 12-18-month Level 3 Apprenticeship is designed to fit around the new recruits’ day jobs and incorporates the IPA’s award-winning Foundation Certificate, and…

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New Code of Conduct launched in response to report on sexual harassment in UK advertising and marketing industry

Today, the Advertising Association, NABS and WACL, backed by the IPA and ISBA, have published the timeTo Report on sexual harassment in the UK advertising and marketing industry. In direct response to the report’s findings, which were based on a comprehensive survey of over 3,500 industry insiders, the cross industry advisory group is launching the timeTo Code aimed at accelerating positive behaviour change in the industry. Written for every member of the advertising and marketing industry and the companies they work for, the timeTo Code provides guidance for employers and…

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IPA to call for moratorium on micro-targeted political ads online

On the 20th April the IPA announced that it will be making an official call to The Electoral Commission and the political community at large for a moratorium on micro-targeted political advertising online. The move, which follows allegations surrounding Cambridge Analytica, Aggregate IQ and SCL, is deemed necessary by the IPA due to the absence of self-regulation on political advertising, which it believes can render ephemeral micro-targeted political advertising opaque and unaccountable. The IPA will also be calling for all political advertising creative work to be listed for public display…

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