IPA welcomes new gender stereotype rule

With new rules banning harmful depictions gender stereotypes coming into force today, IPA President Nigel Vaz has welcomed the public commitment to taking the issue seriously but has warned that we must ensure that it does not lead to unintended, damaging consequences. Says Nigel Vaz, IPA President and CEO of Publicis Sapient: “The introduction of the rule marks an important moment for the industry as it demonstrates a public commitment to taking seriously the issue of gender portrayals in advertising. “Responsibility is one of the key strands of my Reimagine…

Read More

New IPA President Nigel Vaz launches ‘Reimagine’ agenda

Vaz, the first IPA President from a technology background and the first of Indian-American heritage, pledged to use his different perspective to change the relevance of agencies to clients, and to establish agencies as partners for growth. Says Vaz: “Most companies are great at their core business, but not great at reimagining the future of their business. Agencies are no different from their clients in this regard. Our challenges and future success are interconnected. “My agenda will be to Reimagine – to build new relevance and maintain it. We must…

Read More

Trend forgetters: new IPA research lifts lid on how to connect with Generation Z

Over two-thirds of Generation Z don’t follow popular trends and only one in ten would call themselves a trendsetter. These are some of the key findings of a new IPA report published on 4 April 2019 that uncovers the motivations and values of Generation Z to address how, in light of the lack of mass-market trends, brands can connect with them. Commissioned by the IPA’s Insight service and carried out by YouthSight, the ‘Gen Z: Exile on Mainstream?’ report is based on the survey findings and unique MaxDiff analysis of…

Read More

HFSS ad restrictions across TfL network

Following a public consultation last summer to which the IPA responded, the London Mayor’s new rules against “junk food advertising” on the London transport network, kicked in on Monday 25 February 2019. As explained in our email to IPA members back in December, this means that new restrictions apply to ads on all modes of transport controlled by TfL, including the Underground, Overground, London buses, TfL Rail, trams and river services. Changes have been made to TfL’s advertising policy to reflect the restrictions, with guidance prepared for advertisers and their…

Read More

IPA calls for register of online political ads

The IPA has issued an urgent call for a publicly available, platform-neutral, industry-owned register of all political ads online. According to the professional body that represents the leading ad agencies in the UK, the register should be funded by the online platforms with oversight by the Joint Industry Committee for Web Standards (JICWEBS). IPA calls for register of online political ads Register requirements:  The IPA calls for each online platform to be responsible for populating the industry-owned register by providing all their political ad campaign data and metadata as feeds. Furthermore, echoing Full Fact, the UK’s Independent Factchecking Charity, the IPA calls for…

Read More