IPA to call for moratorium on micro-targeted political ads online

On the 20th April the IPA announced that it will be making an official call to The Electoral Commission and the political community at large for a moratorium on micro-targeted political advertising online. The move, which follows allegations surrounding Cambridge Analytica, Aggregate IQ and SCL, is deemed necessary by the IPA due to the absence of self-regulation on political advertising, which it believes can render ephemeral micro-targeted political advertising opaque and unaccountable. The IPA will also be calling for all political advertising creative work to be listed for public display…

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Golding gets IPA Council support for industry code of conduct

At the latest IPA Council meeting (Thursday 22nd March), comprising leaders from 47 agencies across the UK, it was agreed that the IPA should prepare an industry template for a Code of Conduct for agencies to use in their employment policies on bullying and harassment issues, including objectification. This template will outline what objectification means and give advice on what acceptable work behaviours look like in order to stop any activities that objectify men or women. The discussion was led by IPA President, Sarah Golding, Chief Executive and Partner of…

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The Advertising Association, NABS and WACL join forces to launch timeTo to combat sexual harassment

On March 12th 2018, the Advertising Association, NABS and WACL are launching a new initiative – timeTo – to address the problem of sexual harassment in the advertising and marketing industry. timeTo builds on the global #MeToo and #TimesUp movements, but with a recognition that all parts of the advertising industry are affected – all sexualities and genders, agencies, marketers and media- owners – and that, by taking action together, the industry will be better placed to make positive change to stamp out sexual harassment. Other industry bodies and companies…

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2018 Women of Tomorrow shortlist revealed

Thirty-three extraordinary women working in the communications industries have been shortlisted for the Women of Tomorrow Awards 2018, run by the IPA and Campaign. Selected from almost 200 entries, this year’s shortlist work across a variety of industry disciplines including creative, innovation, media planning, new business and strategy. As well as being passionate champions of furthering female talent within the industry, a number of the women shortlisted are also involved in commercial and charity enterprises outside of their working life. The winners will be chosen by a panel of 12…

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Diversity in ad agencies creeps up reveals IPA Survey

Levels of diversity within advertising agencies have shown mild improvements, however, more must be done to achieve parity. This is according to findings from the IPA’s annual Diversity Survey, published this week. The Survey details the gender and salary split of individuals within agencies by seniority, as well as showing the percentage of BAME employees in agencies. Key highlights: There has been a marginal increase in women in C-suite roles* year-on-year, from 30.3% in 2016 to 30.9% in 2017. Over the longer term, this has increased steadily from 23.3% in…

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