Trend forgetters: new IPA research lifts lid on how to connect with Generation Z

Over two-thirds of Generation Z don’t follow popular trends and only one in ten would call themselves a trendsetter. These are some of the key findings of a new IPA report published on 4 April 2019 that uncovers the motivations and values of Generation Z to address how, in light of the lack of mass-market trends, brands can connect with them. Commissioned by the IPA’s Insight service and carried out by YouthSight, the ‘Gen Z: Exile on Mainstream?’ report is based on the survey findings and unique MaxDiff analysis of…

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HFSS ad restrictions across TfL network

Following a public consultation last summer to which the IPA responded, the London Mayor’s new rules against “junk food advertising” on the London transport network, kicked in on Monday 25 February 2019. As explained in our email to IPA members back in December, this means that new restrictions apply to ads on all modes of transport controlled by TfL, including the Underground, Overground, London buses, TfL Rail, trams and river services. Changes have been made to TfL’s advertising policy to reflect the restrictions, with guidance prepared for advertisers and their…

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IPA calls for register of online political ads

The IPA has issued an urgent call for a publicly available, platform-neutral, industry-owned register of all political ads online. According to the professional body that represents the leading ad agencies in the UK, the register should be funded by the online platforms with oversight by the Joint Industry Committee for Web Standards (JICWEBS). IPA calls for register of online political ads Register requirements:  The IPA calls for each online platform to be responsible for populating the industry-owned register by providing all their political ad campaign data and metadata as feeds. Furthermore, echoing Full Fact, the UK’s Independent Factchecking Charity, the IPA calls for…

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IPA reacts to DCMS Report on Disinformation and Fake News

The IPA fully advocates the DCMS proposal for a public and searchable repository – something it called for in its written evidence to the Select Committee back in July – to aid transparency of online political advertising. This will provide recipients with relevant information to allow them to identify the source of the ad, who uploaded it, who sponsored it, and its country of origin. The IPA also supports the recommendations made by the Electoral Commission to the DCMS for imprints to show the sponsor of the ad. To ensure…

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The Advertising Association launches Export Month

This March, the Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is coordinating the biggest effort yet to showcase UK advertising services to international audiences. Dubbed Export Month, it will feature a wide programme of activity with the aim of promoting the UK’s advertising services to key markets around the world. Landmark moments already planned for the month-long celebration include: The first annual UK Ad Exports Report – With research from the advertising industry’s think tank Credos,…

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