IPA President Josh Krichefski launches People First Promise

IPA President Josh Krichefski is calling on all advertising agency leaders to demonstrate their commitment to their people’s mental health and wellbeing by signing up to the People First Promise. The Promise is accompanied by a new Adland Wellbeing Lab and is underpinned by new IPA-commissioned data into mental health in the workplace. The People First Promise The People First Promise involves agencies providing evidence of their various activity that supports their people’s mental health and wellbeing, under the three interconnected and interdependent categories of Empower, Support and Prevent. Empower…

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IPA responds to government request for information on smarter regulation

The IPA has, on behalf of its members, submitted a response to the Department for Business & Trade’s call for evidence on ‘Smarter Regulation and the Regulatory Landscape.’ This submission follows a meeting on the topic with the Minister for Regulatory Reform, the Earl of Minto, in October. In the submission, the IPA highlighted the advertising industry’s ‘highly successful and internationally renowned’ self and co-regulatory system and how it is able to act quickly and effectively to implement changes to reflect new requirements and standards. The IPA also acknowledged examples…

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Mail Metro Media named the best media owner to work with

Mail Metro Media has been rated best media owner to work with in the IPA Digital Media Owners Autumn 2023 Survey, supported by True & North. In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 87.8% of respondents said that their overall experience of working with Mail Metro Media was a good one. They were closely followed by Spring survey leaders Blis (87.3%) and Reddit (84.6%). While Mail Metro Media leads overall and…

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New compendium launches to help improve poor briefing

To help improve the global issue of poor briefing, BetterBriefs has partnered with the IPA and The Marketoonist Tom Fishburne to release a new compendium featuring stats-backed satirical cartoons accompanied by punchy industry opinion from Mark Ritson, Peter Field, Daryl Fielding and more. The compendium entitled The issues with briefs and how to make them better, features humorous cartoons by Tom Fishburne that bring to life some of the key issues around marketing briefs. These draw on the core findings from BetterBriefs’ global 2021 study into marketing briefs, such as revealing…

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IPA and ISBA launch industry principles for use of generative AI in advertising

The IPA and ISBA have announced twelve guiding principles for agencies and advertisers on the use of generative AI in advertising. The principles are broad-brush and designed to ensure that the industry embraces AI in an ethical way that protects both consumers and those working in the creative sector. They cover issues around transparency, intellectual property rights, human oversight and more. These principles are not exhaustive and apply only to the creative process rather than other areas of the industry. The IPA and ISBA will consider publishing additional best practice guidance…

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