IPA awards first New Year honours

The IPA is to award its inaugural New Year’s Honours to a selection of adland luminaries in recognition of their outstanding services to advertising, for which they have raised the reputation of the industry at large, paved the way for the agency business and led by example. IPA awards first New Year honours The six individuals will be honoured with FIPA (Fellow of the IPA) status and celebrated at the IPA’s President’s Reception this evening (17 January 2019). 2019 IPA New Year’s Honours List: Karen Blackett OBE, Country Manager, WPP…

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IPA commits to Home Secretary’s mission to stamp out online Child Sexual Exploitation

The IPA has welcomed the Home Secretary’s mission to tackling the online sexual exploitation of children (CSE) and has committed to helping stamp it out. IPA joins Government mission to stamp out online CSE “Despite the UK having the most robust cross-industry online brand safety initiative in the world (in the form of JICWEBS Digital Trading Standards Group), which the IPA co-founded, more must clearly be done. “We take the issue of CSE and indeed terrorist content extremely seriously and are happy to engage with Government, the Internet Watch Foundation,…

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Ad industry secures funding for new Apprenticeship Standard

The Standard was developed by a trailblazing group of industry employers. It is the first apprenticeship scheme of its kind to be specifically designed by the industry for the industry that can be funded by agencies through their Apprenticeship Levy and incorporated into their new starter programmes. Agencies were briefed on how they can adopt this Standard into their recruitment and retention strategies at an IPA event. The 18-month Level 3 Apprenticeship is designed to fit around the new recruits’ day jobs and incorporates the IPA’s award-winning Foundation Certificate, and…

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Advertising Unlocked helps students consider adland careers

84% of students feel more likely to pursue a career in advertising following Advertising Unlocked 2018, while nearly 90% of students attending see a role for themselves in adland. These are just some of the findings from the IPA’s comprehensive feedback survey. Advertising Unlocked helps students consider adland careers The survey also showed that 90% of teachers attending Advertising Unlocked 2018 felt that they were now more likely to recommend advertising as a potential career for their students. Now in its second year, 70 agencies in nine cities across the…

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IPA welcomes launch of multinational advertising regulations platform

The IPA has welcomed the launch of Wikiregs, a free multinational database of European advertising regulations. The launch of comprehensive new website Wikiregs provides agencies and clients with a free, one-stop-shop for all statutory and self-regulatory marketing communications’ regulations on Alcohol, Cars, and Food and Soft Drinks across nine European countries. Additionally, the rules that affect all product categories – the general rules – are on the website. This is the first time there has been a single, central source of multinational rules in multiple sectors. Being able to understand…

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