Tag: ISBA UK Cross Media Measurement initiative

Cross Industry Programmatic Taskforce announces strategy for financial audit transparency

Stuart Mitchell

The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain. The news signals a significant step forward following the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with AOP and carried out by PwC, in May 2020. The transparency study, which looked at disclosed media buys, revealed it was only possible to match 12% of ad impressions, end-to-end, with an average of…

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ISBA announce launch of UK Cross Media Measurement Programme

Stuart Mitchell

ISBA has announced the launch of a UK Cross Media Measurement Programme, Origin, to pursue one of the first national executions of the global principles and approach for cross media audience measurement being developed by the World Federation of Advertisers (WFA). The project is backed by some of the world’s biggest advertisers and will see the UK take a leading role in translating a measurement approach developed by the WFA and its member organisations into a practical, privacy-safe solution which will allow advertisers better to manage their media investments for…

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