Serena Williams Champions Women’s Breast Health in a New I Touch Myself Project Campaign from J. Walter Thompson Sydney and Berlei

In a world first, sporting superstar Serena Williams has recorded an emotive version of Breast Cancer awareness anthem ‘I touch myself’, as part of an inspirational campaign developed by J. Walter Thompson Sydney, in partnership with Berlei. Launched to coincide with International Breast Cancer Awareness Month (October 2018), the long-term Berlei ambassador’s first-ever foray into recorded singing will be used across multiple channels in a wide-ranging awareness campaign urging women to ‘touch themselves’ as the best way to stay on top of their breast health. It is a continuation of…

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