M&S Launch Sustainable Selvedge Denim Jeans

Launching this Summer 2017, M&S introduces the sustainable selvedge denim men’s jeans. The jeans have been manufactured using processes that use less water, energy and chemicals than conventional methods resulting in an incredibly low Environmental Impact Measurement Score of only 21 (where under 33 is low-impact) using JeanologiaTM technology. JeanologiaTM specialises in sustainable and efficient technologies for the garment finishing industry. Technologies including laser, and its EIM software have revolutionised the textile industry, offering design and finishing possibilities on garments, whilst saving water, energy and chemicals and eliminating waste and…

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