New research published by the Chartered Institute of Marketing sheds light on what the next generation of marketers are looking for from their future employers. A survey of young people (17-19-year olds), who have left school or college in the past six months, found that among them, four in ten are interested in a career in marketing. Looking to the future, it is large successful companies, rather than start-ups at the cutting edge or firms delivering a social good, that they most want to work for. These findings suggest that…
Read MoreNext Generation Of Marketers Want Job Security Over “Cutting Edge” Brands
