Lebanese Basketball Takes a Shot at Deforestation

As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Lebanese Basketball Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove the cedar from the flag, it resembles the flag of Austria. Before a game between two of the country’s most popular teams (Champville vs Beirut) broadcast on national television, when the crowd…

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