WaterAid’s JUST WATER detox challenge gives communities around the world the gift of clean water

To kickstart the New Year, WaterAid has launched Just Water, the toughest abstinence charity challenge where participants get sponsored for drinking nothing but water for a month.  The fundraising opportunity is aimed at those wanting to detox and reset their systems after their festive indulgences whilst also giving the gift of clean water to people around the world. By binning the booze, canning the caffeine and dodging the juice in this extreme test of willpower, people can help transform lives and make a difference. Joanna Gill, 30, a composer from…

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Wateraid Adds A New Way To Communicate With Its Supporters Via Mobile Wallets

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector-first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee,  tea and  juice. It’s the toughest abstinence event out there, with many people not being able to make it through the month. GOOD were keen to turn the difficulty on its head, and harness it, to position the event as the toughest challenge yet,…

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