JWT Amsterdam & JWT India join forces with photographer Jimmy Nelson to fight for the preservation of cultural heritage

Photographer Jimmy Nelson is sending a warning that the world is at risk of losing its global cultural heritage by squandering the cultural identities of the last indigenous peoples. The photographer launches a bid to preserve cultural diversity by issuing the caution: ‘BLINK. AND THEY’RE GONE’. A warning that if we don’t engage with indigenous cultures now, they will be gone forever. This is illustrated by a campaign conceptualized and created in a joint effort between JWT INDIA and J. Walter Thompson Amsterdam. The campaign kicks off with a short…

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