Tag: KBS

Forsman & Bodenfors and KBS Merge to Create New Global Agency

Stuart Mitchell

World-renowned creative agencies Forsman & Bodenfors and KBS (Kirshenbaum, Bond, Senecal + Partners– both part of MDC Partners – have announced the companies will merge under the Forsman & Bodenfors name to form a new global creative offering. The creative collective brings together the industry’s most innovative talent, combining the signature Forsman & Bodenfors approach with specialized data, analytics, tech and media expertise, to help build the world’s most human and iconic brands in the world. With 700 employees across eight offices in North America, Europe and Asia, the new…

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KBS Awarded with 3% Certification for a High Level of Workplace Inclusion and Equality New York

Stuart Mitchell

Creative agency Kirshenbaum Bond Senecal + Partners (KBS) has received 3% Certification from gender parity organization The 3% Movement, signifying a high level of workplace inclusion and equality. The certification is a culmination of an extensive 18-month program of education, partnership, inclusion and leadership initiatives. “We believe the diverse culture we’ve developed is a differentiator for talent, and drives better creative work for our clients,” said Michele Prota, Global Chief Talent Officer of KBS. “Our efforts won’t stop with this recognition. Our mission is to create and foster the most…

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KBS & Missing Children Society of Canada launch campaign to dispel ‘stranger danger’ myth

Stuart Mitchell

In 2016, 45,609 Canadian children were reported missing. The popular assumption is that these children have been victims of random evil — a stranger on the street appearing out of nowhere in an unmarked white van to perpetrate his/her malignity — but the reality is quite different. In most cases, child abductors are someone the child has a pre-existing relationship with. This Halloween, creative agency KBS has partnered with the Missing Children Society of Canada to debunk this myth and to raise awareness of this frightening reality by creating a…

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New PSAs focus on the importance of adopting teenagers from foster care

Stuart Mitchell

New public service advertisements (PSAs) launched today by the Children’s Bureau at the Department of Health and Human Services (HHS) Administration for Children and Families (ACF) in partnership with the Ad Council, AdoptUSKids and KBS, highlight the importance of adopting teens from foster care and emphasize that adoptive and potential adoptive parents do not have to be a perfect parent in order to adopt youth from foster care. Older children in foster care, particularly teenagers, have a hard time being adopted from foster care. Of the estimated 428,000 youth in…

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Unicef takes 27 empty school buses into Manhatten to showcase childrens plight

Stuart Mitchell

On the 18th September a convoy of 27 empty school buses – together with education activist and UNICEF Goodwill Ambassador Muzoon Almellehan – travelled through the streets of Manhattan to shine a spotlight on the 27 million out-of-school children living in conflict zones. UNICEF and 19-year-old Almellehan – who was forced to give up her education as their family fled unspeakable violence in Syria in 2013 – came together ahead of the United Nations General Assembly to call on world leaders to prioritize education for every child uprooted by war,…

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