Rejected Kellogg’s Rice Krispies and Kellogg’s Coco Pops become the latest ‘upcycled’ alcoholic tipple.

Kellogg’s has teamed up with Salford brewery, Seven Bro7hers, to turn its ‘less-than-perfect’ Rice Krispies and Coco Pops into beer. Following the success of the ‘Throw Away IPA’ – made from surplus Kellogg’s Corn Flakes – the brewers have created a coco-based ‘Sling it out Stout’ and a snap, crackle and pop ‘Cast off Pale Ale’. The beers are made from discarded grains created in the cooking process at the cereal giant’s Manchester factory. The new craft beers are made from rice-based flakes that are perhaps overcooked, uncoated or discoloured,…

Read More

Kellogg Moves to Responsibly Sourced Corn for Kellogg’s Corn Flakes® Sold in Europe

In recognition of Earth Day, Kellogg’s are celebrating an important milestone on their sustainability journey: they’ve moved to using responsibly sourced corn for all Kellogg’s Corn Flakes® sold in Europe.  This means that it’s produced with corn grown and harvested in accordance with environmental and social best practices. Kellogg’s posted the following on their site: Increasing transparency with first sustainability on pack messageWe know that people are interested in understanding how their foods are made and want reassurance that it’s not only delicious, but that it also is made responsibly.…

Read More

‘Tis the season of giving. This year, gifting a meal to feed a family in need is right at your fingertips.

On National Philanthropy Day, a day to reflect on how charitable contributions make a meaningful impact on individuals and families in need. Kris Bahner, Senior Vice President, Global Corporate Affairs at Kellogg Company shares how helping to feed a family in need is now easier than ever. Did you know that one in eight households in the U.S. face hunger? As a mother, the idea of not being able to provide a nutritious meal for my family is unthinkable. The season of giving is upon us, and a single act…

Read More

Kellogg’s Announces New Global Sustainable Packaging Goal

Kellogg Company announced today that it is expanding its Global Sustainability Commitments to include a goal of working towards 100 percent reusable, recyclable or compostable packaging by the end of 2025. This aspiration builds on Kellogg’s current sustainable packaging commitment, as part of its Sustainability 2020 goals, to continue to ensure 100 percent of all timber-based packaging is either recycled or certified as sustainably sourced. “Nurturing our planet is a foundational value of Kellogg,” said Steve Cahillane, Kellogg Company Chairman and CEO. “It’s imperative we are part of a solution…

Read More

Kellogg’s and Fareshare unite to raise money

Until the 22nd November, 5p from every promotional pack of CornFlakes, Special K and Crunchy Nut sold at Tesco will be donated to FareShare, helping the charity get more food to vulnerable people over the winter months. FareShare CEO, Lindsay Boswell, said: “Kellogg’s are a long term Food Partner of FareShare’s, and we’re so grateful for their incredible support. This promotion will make a big difference to all sort of charities who depend on our food: from domestic violence refuges, community cafes and older people’s centres to homeless hostels and…

Read More