Tag: Kelloggs.

Kellogg’s® Teams Up With Eva Longoria To Launch Breakfast For All Bundle To Help Combat Childhood Hunger

Stuart Mitchell

We all know breakfast is an all-important meal for families because it gives kids the fuel they need to succeed. Yet, currently, 1 in 8 children in the U.S. is living with hunger. That’s 9 million kids facing food insecurity, and for their families, it can feel daunting trying to get a satisfying breakfast on the table. That’s why Kellogg – long dedicated to helping families flourish and thrive – is joining forces with award-winning actress, director, advocate and mom Eva Longoria to help bring breakfast to kids nationwide. Together,…

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Tony the Tiger® is on a Mission to Give More Kids Access to In-School Sports

Stuart Mitchell

Kids may be returning to school soon but unfortunately, they might not be returning to school sports. According to a new survey of middle school teachers engaged with nonprofit DonorsChoose.org, 6 in 10 feel that their middle school athletic programs are barely funded or underfunded. A lack of funding accounts for 47% of cuts to middle school sports programs, the survey finds. Sports help shape kids’ lives. They teach teamwork, build confidence and help fuel kids’ academic potential. Studies reveal that physically active children score up to 40% higher on…

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Rejected Kellogg’s Rice Krispies and Kellogg’s Coco Pops become the latest ‘upcycled’ alcoholic tipple.

Stuart Mitchell

Kellogg’s has teamed up with Salford brewery, Seven Bro7hers, to turn its ‘less-than-perfect’ Rice Krispies and Coco Pops into beer. Following the success of the ‘Throw Away IPA’ – made from surplus Kellogg’s Corn Flakes – the brewers have created a coco-based ‘Sling it out Stout’ and a snap, crackle and pop ‘Cast off Pale Ale’. The beers are made from discarded grains created in the cooking process at the cereal giant’s Manchester factory. The new craft beers are made from rice-based flakes that are perhaps overcooked, uncoated or discoloured,…

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Kellogg Moves to Responsibly Sourced Corn for Kellogg’s Corn Flakes® Sold in Europe

Stuart Mitchell

In recognition of Earth Day, Kellogg’s are celebrating an important milestone on their sustainability journey: they’ve moved to using responsibly sourced corn for all Kellogg’s Corn Flakes® sold in Europe.  This means that it’s produced with corn grown and harvested in accordance with environmental and social best practices. Kellogg’s posted the following on their site: Increasing transparency with first sustainability on pack messageWe know that people are interested in understanding how their foods are made and want reassurance that it’s not only delicious, but that it also is made responsibly.…

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‘Tis the season of giving. This year, gifting a meal to feed a family in need is right at your fingertips.

Stuart Mitchell

On National Philanthropy Day, a day to reflect on how charitable contributions make a meaningful impact on individuals and families in need. Kris Bahner, Senior Vice President, Global Corporate Affairs at Kellogg Company shares how helping to feed a family in need is now easier than ever. Did you know that one in eight households in the U.S. face hunger? As a mother, the idea of not being able to provide a nutritious meal for my family is unthinkable. The season of giving is upon us, and a single act…

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