Cannes Lions and Ketchum Announce Winners of 2019 Young Marketers Lions Competition

Belgium’s Dilan Sakar of PVH Benelux and Noëmie Haverhals of Avail NV won the Gold Lion in the 10th-annual Young Marketers Lions Competition at the Cannes Lions Festival of Creativity for their campaign “#GiveHerACupOfLetters”. Sponsored by global communications consultancy Ketchum, this year’s competition challenged 26 teams of young, in-house marketers from around the world to develop a creative campaign for a product or service that would benefit Room to Read, a global nonprofit focused on ending child illiteracy. The Silver Lion was awarded to Team Puerto Rico’s Bianca Martinez of…

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Michelin’s ‘Teens Prove Their #StreetTread’ Program Wins ‘Best in Corporate Social Responsibility’ at 2019 PRWeek Awards

Research revealed that improperly maintained tires were contributing to the No. 1 cause of teen deaths in the U.S. — car accidents. To ensure teens took tire safety seriously, Michelin North America connected the dots between sneakers and tires to ignite kids’ awareness about how proper air pressure and tread depth can save lives. And that program, “Teens Prove Their #StreetTread,” has earned Michelin North America and agency partner Ketchum a PRWeek Award for “Best in Corporate Social Responsibility” at a ceremony held in New York on March 21. The…

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Ketchum Establishes Diversity, Equity & Inclusion Advisory Board

Global communications consultancy Ketchum have announced the creation of a Diversity, Equity & Inclusion (DE&I) Advisory Board, a cross-functional, multinational team comprised of six Ketchum employees who will work together, alongside counsel from DE&I experts Dr. Quinetta Roberson and Dr. Tony Allen, to set the firm’s short- and long-term DE&I goals and drive strategies to achieve them. The DE&I Advisory Board will report to Ketchum partner, president and CEO Barri Rafferty. “My goal as CEO is to ensure every employee can bring their whole self to work and feel comfortable…

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Cannes Lions and Ketchum Announce Winners of 2018 Young Lions Marketers Competition

Portugal’s Ana Rita Almeida of Worten and Diogo Vasques of Caixa Económica Montepio Geral won the Gold Lion in the ninth-annual Young Lions Marketers Competition at the 65th annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year’s competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would benefit the Movember Foundation, the only global charity focused solely on men’s health. Competitors presented their communication plans to a panel of industry leaders, which was led by Ruth Yearley,…

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Ketchum CEO joins PRCA Board of Management

Jo-ann Robertson MPRCA, Partner and CEO, London, Ketchum, has been appointed to the Board of Management of the Public Relations and Communications Association (PRCA). Robertson was promoted to the role of CEO earlier this month, after working as Deputy CEO since 2015. She joined Ketchum as MD of Corporate and Public Affairs in 2011, from Weber Shandwick. Robertson began her career as a political activist with the Labour Party, and has taken secondments into the party’s campaigns during the 2005 and 2010 general elections. She has also worked as a…

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