Animal Welfare, Children’s Education, Hunger Are Top Three Causes Americans Care About in 2018

According to a new study, animal welfare is the most popular cause for Americans in 2018, followed by children’s education and hunger. Ketchum Purpose‘s Causes Americans Care About study, now in its third year, also shows that the overall cause landscape has become more fragmented, with support spread over a wider variety of causes in 2018 than in 2017 or 2016. The study’s findings include: Animal welfare is the No. 1 cause Americans are interested in supporting, selected by 41 percent of respondents. Animal welfare has been a perennial favorite,…

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