“Kindness” announced as new theme for Mental Health Awareness Week 2020, in response to coronavirus outbreak

“Kindness” has been announced as the new theme for Mental Health Awareness Week, in response to the coronavirus outbreak.  The change – from the original theme of “Sleep” – was made by the Mental Health Foundation, the charity that has set the theme and hosted the Week for the last 20 years.  The Week will run as planned from 18th to 24th May and is a moment for the UK to focus on mental health.  The charity will publish new polling data and a summary of the latest research evidence…

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Cadbury’s New Campaign Shines a Light On Every Day Acts of Kindness

Cadbury has launched a new global brand platform which takes it back to its roots; a family brand founded on generous principles. The new positioning shines a light on the kindness and generosity that we see in society everyday, and facilitates moments of real human connection. The first creative under the new global brand platform is centred on the nation’s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to.…

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Jurdy, the Hero of Happy-ness, launches a world-wide anti-bullying, kindness campaign

Starting with the students at Shue-Medill Middle School in Newark, Delaware, Jurdy is bringing the State of Delaware, and the world, together in a spirit of kindness by passing the Jurdy Torch of happy-ness. On January 10, Shue-Medill students will “pass” (hand off) the Jurdy Torch to each other. “By passing the Jurdy Torch, we hope to pass the idea onto other schools throughout the State, the region, and hopefully around the world! It will be fun for the students to see how far it will go leading up to…

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