New “Sincerely, Kindness” campaign calls on people to share kindness online and offline

In advance of World Kindness Day, kindness.org announced that recent studies conducted in collaboration with Oxford University show the warm fuzzy feeling you get by being kind isn’t just in your head. Data from three studies conducted within the last year shows that performing acts of kindness increases the overall well-being of the performer. One experiment completed in April 2017 involved 691 participants from 39 countries and investigated kindness to family, friends, strangers and self. Participants performed acts of kindness every day for seven days. Data from the experiment showed…

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