Swedish insurance company Länsförsäkringar, working alongside Agency Stendahls, has started a successful movement combatting fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, wanted to shine a light on this and help teens see beyond all fake online facades. The problem was teens wouldn’t listen to an insurance company… They turned the…
Read MoreSwedish Companies Launch #ImPerfect Iniative Against Fake Online Facades
