The&Partnership and Chico’s Celebrate the Confidence and Wisdom that Come with Age in New Social Video Campaign

The&Partnership and Chico’s announced today the launch of a new, age-positive social video activation starring bestselling author, advocate and entrepreneur Lee Woodruff. Part of the specialty retailer’s #HowBoldAreYou ™ campaign, which encourages women to proudly and publicly embrace their years, the video finds the 58-year-old Woodruff hitting the streets of NYC to playfully challenge women to reveal their age. The encounters lead to conversations about the confidence and wisdom that come with every additional year. Launched earlier this year, the #HowBoldAreYou ™ campaign has already inspired tens of thousands of…

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