Tag: LEGO Group

LEGO® Entities Continue Drive to Make Play Experiences Accessible to All and Launch New Wave of Long-Term Initiatives to Support And Celebrate Neurodivergent Fans

Stuart Mitchell

The LEGO Group, LEGO House and the LEGO Foundation today announce a range of long-term initiatives designed to support and celebrate neurodivergent children and adults to mark the start of World Autism Acceptance Month. Colette Burke, Chief Commercial Officer at the LEGO Group, comments:“All LEGO® entities are united by our mission to inspire and develop the builders of tomorrow and a belief that the benefits of play are equally critical to all children. This fuels our exploration of how to make the LEGO experience more inclusive and welcoming for everyone.“ “We…

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The LEGO Group unveils trial of brick take-back service LEGO® Replay in the UK

Stuart Mitchell

Lego are piloting their brick take-back service LEGO® Replay in the UK and inviting fans to join them as they test how to bring playful learning to more children, and stop LEGO bricks becoming waste. They state the following on their website: The good news is that most people in the UK already have a plan for any LEGO bricks they no longer need: 94% of families who’ve decided to pass them on do so to friends, family, charities or local schools, or they sell them* – helping to ensure…

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The LEGO Group pledges to achieve net-zero emissions by 2050

Stuart Mitchell

The LEGO Group has pledged to achieve net-zero greenhouse gas (GHG) emissions by 2050 as part of its continued efforts to reduce environmental impact. The company has submitted its intention to the Science Based Target initiative (SBTi) and will work with the SBTi to develop a target which will cover Scope 1, 2 & 3 emissions*. The pledge is an extension of its existing near-term climate target to reduce GHG emissions by 37% by 2032 from a 2019 base, which was previously approved by the SBTi. Niels B Christiansen, CEO,…

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The LEGO Group Teams up with the Stars of Women’s Football to Inspire Children to Play Unstoppable

Stuart Mitchell

  The LEGO Group has launched Play Unstoppable, a new campaign focused on celebrating the endless potential of girls when they are given opportunities to play without limits. To help champion what girls can achieve when they have the space and freedom to play openly and fiercely, some of the biggest change makers in Women’s Football have joined the team in support of this movement: former USA Women’s team Captain Megan Rapinoe, the multi-talented Yūki Nagasato, world-class striker Sam Kerr and global superstar Asisat Oshoala. Celebrating game-changing playPlay Unstoppable aims…

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The LEGO Group to plant 50,000 trees as one of many sustainability initiatives in Vietnam

Stuart Mitchell

In November 2022, the construction of the new LEGO® factory in Binh Duong province in southern Vietnam will officially begin. The LEGO Group aims to ensure the factory has a minimal impact on the environment and as a part of the ambition the Group has begun the planting of 50,000 trees over a period of three years supported by Vietnam Singapore Industrial Park Joint Venture Company Limited (VSIP), in locations close to the new site. The 50,000 trees are being planted to compensate for the approximately 25,000 trees that will…

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