Tag: Leo Burnett

Vitasoy encourages us to grow a better world by drinking “planet milk” in new brand platform by Leo Burnett

Stuart Mitchell

This World Earth Day, Vitasoy, has declared its mission to Grow a Better World via Leo Burnett Australia. The new brand platform invites people to drink plant-milk as a more sustainable option for the planet. The brand idea reflects the significant trend toward plant-based foods and beverages – a movement Vitasoy has been pioneering for the past 80 years. It also signifies a commitment from Vitasoy ‘grow a better world’, with a number of community and sustainability initiatives to be announced in the coming months.   The creative platform is…

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Suncorp, Leo Burnett & The Glue Society Launch ‘One House To Save Many’

Stuart Mitchell

As Australia battles record floods, destructive bushfires and powerful storms, it’s becoming undeniable – our natural disasters are growing in intensity and frequency. And as one of Australia’s largest insurers, Suncorp is determined to reduce the impact of extreme weather and help build a more resilient Australia. This ambition led to ‘One House to Save Many’. Created by Leo Burnett, in collaboration with The Glue Society, One House was designed to withstand and survive catastrophic weather conditions. The intent is to help reduce the displacement and disruption of life for…

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Bonds launches new Pride range via Leo Burnett

Stuart Mitchell

To support the release of its new Pride range, Bonds has created OUT NOW, an idea that celebrates the coming out stories of queer Australians – turning a common fashion phrase into an expression of pride. Created by Leo Burnett, OUT NOW features the amount of time these Aussies have been living out and proud – from 6 months to 55 years – to support everyone in the LGBTQIA+ community. As part of the project, Bonds is a proud supporting partner of Minus18, champions for LGBTQIA+ youth Australia wide. The partnership…

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Access Israel Replaces disabled parking spot signs with the pictures of real people

Stuart Mitchell

We’ve probably seen it happen a zillion times and we’ve maybe even done it ourselves once or twice: parking in a spot for disabled people. Yeah, we’ve all seen it happen before: a car blitzing into a parking spot reserved for the disabled only for its driver to step out seconds later on two perfectly functioning legs. Sure, if you ask the driver he’ll probably have a whole battery of excuses to go with his blatant misbehavior and disrespect. Anything ranging from: “I’ll only be a second”, “I’m just picking…

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Leo Burnett & NSPCC launch “See Something” Campaign

Stuart Mitchell

Leo Burnett London have created a new campaign with UK children’s charity, the NSPCC, which aims to break the silence around child sexual abuse. The ad features a young girl and her netball coach. The coach seems aware that there is a problem for the girl but that she is afraid to speak out. Both hope that the other will ‘Just say something’. The clip ends with both saying ‘Hi’, this is the first step towards addressing the issue. According to the NSPCC a shocking one in 20 children will…

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