New Lexus “Fast as h” Campaign Clears the Air About Hybrid Performance

Lexus has announced a new national marketing campaign to prove that choosing a hybrid doesn’t mean making compromises. Coined “Fast as h,” the marketing campaign showcases the full hybrid lineup’s impressive performance and new lower pricing. “Our recent consumer research revealed that the greatest barriers to hybrid sales are perceptual,” said Cooper Ericksen, Lexus vice president of marketing. “People believe if they choose a hybrid, they have to compromise on performance, value or styling. The new campaign seeks to prove that hybrids are the very best versions of our vehicles.”…

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