LGBTQ | Ethical Marketing News

Wavemaker Hold LGBTQ+ Panel To Celebrate London Pride

August 14, 2018August 10, 2018 Stuart Mitchell

To celebrate London Pride, Wavemaker got together a panel with formidable experience of bringing LGBTQ+ marketing into the mainstream. They discussed the opportunities – and the potential pitfalls – of targeting LGBTQ+ communities in their communications. The panelists included: Andrew Sanderson, Customer Marketing Manager at Thomas Cook Airlines, Antonia Bonello, Buzzfeed Art and Partnerships Director, Darren Clapich, Founder of Othervox, Maya-Liam Haynes, Social Media Assistant at RNIB, and Peter Heneghan, Head of Communications at LADbible Group. Below is a write up of the key points from the panel, Panelists Andrew Sanderson, Customer Marketing…

Blake’s Hard Cider Introduces New Kinder Cider Series With Proceeds to Benefit Leading LGBTQ Civil Rights Organization

May 2, 2018April 24, 2018 Stuart Mitchell

Blake’s Hard Cider, the largest craft hard cider brand in the Midwest, is introducing an inspired beverage concept that is equal parts refreshing and meaningful – with a sizable portion of proceeds going to leading LGBTQ civil rights organization, The Human Rights Campaign® (HRC). Blake’s Rainbow Seeker is a delicious specialty cider featuring a semi-sweet blend of Michigan-grown apples infused with real pineapple and a hint of sage. The all-natural, gluten-free cider features a 5.5% ABV and it arrives in stores in May across all 19 states of Blake’s distribution…

House Wine Launches Limited-Edition Rainbow Bubbles Cans in Support of LGBTQ Equality

March 16, 2018March 10, 2018 Stuart Mitchell

House Wine announced today the launch of new, Limited-Edition Rainbow Rosé Bubbles cans to celebrate and support LGBTQ equality and love in all its forms. Between May 1 and August 31, House Wine will donate $2 for every case sold of the Rainbow Rosé Bubbles cans to the Human Rights Campaign (HRC), America’s largest organization working for lesbian, gay, bisexual, transgender and queer equality. Can wine reigns as the fastest-growing packaging format in the wine category, with sales experiencing triple digit growth year after year. House Wine is one of…

This Pride Flag Helps LGBTQ+ Travellers See the World

February 1, 2018January 28, 2018 Stuart Mitchell

What if each bar on the pride flag could tell the story of the place it was flying? That’s the idea at the heart of “Destination Pride,” a new digital platform developed by PFLAG Canada in partnership with FCB/SIX. In a world where gay marriage is legal in one place and homosexuality punishable by death in another, the stakes for LGBTQ+ travellers have always been high. DestinationPride.org is a step toward helping the community better navigate the planet. “Since it was created by Gilbert Baker 40 years ago, the pride…