AMV BBDO and their Client Libresse Sign the Free the Bid Pledge

Free the Bid, the pledge to give women directors a voice in advertising have announced that UK agency AMV BBDO and their client Libresse (Bodyform / Nana / Saba / Nosotros) have signed their pledge. On a news item on their website the companies comnfitr their commitment to the pledge. AMV BBDO’s Executive Head of Production Francine Linsey said:  “I love “Free The Bid”, it’s an inspiring initiative which seeks and drives much needed change in our industry. Attracting, engaging and supporting talented women and giving them equal opportunities is…

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Bodyform & Libresse launch #bloodnormal Campaign

Leading global feminine care brand Bodyform (in the UK) & Libresse (rest of Europe) continues its mission to break down period taboos with the launch of #bloodnormal. In a world-first, the brand launches a global film which features the experience of periods, and period blood, openly and honestly in an attempt to normalise periods in mainstream culture. The Brand identified that periods are largely absent from mainstream culture and is leading the way to add positive period representation to the cultural map. The #bloodnormal film, created by AMV BBDO, follows…

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