Canada’s Leading Licensed Producers Release Recommendations for Responsible Cannabis Branding & Marketing Guidelines

The Coalition for Responsible Cannabis Branding (“Coalition”), made up of seventeen of Canada’s authorized Licensed Cannabis Producers, in partnership with the Canadian Medical Cannabis Council and Cannabis Canada Association, has released the Adult Use Cannabis Advertising and Marketing Guidelines for Licensed Producers. The proposed guidelines, which if endorsed by government, would come into effect following the legalization of adult consumer use of cannabis in July 2018, are designed to protect youth and the safety of all Canadians, while also ensuring that Health Canada authorized Licensed Producers can compete effectively with Canada’s…

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