Tag: Lifetime

A&E / Lifetime´s “Play For Equality” Campaign Transforms Soccer Apparel To Expose The Current Gender Inequality In Mexican Womens Pro Soccer League.

Stuart Mitchell

TheBackground: Mexico is one of many countries in the world with an alarming gender inequality index. For Lifetime, a TV Channel owned by A&E Networks, the most important thing is to be the platform that speaks in the name of women.   Lifetime decided to bring light to the fact that the newly formed PROFESSIONAL WOMEN´S FOOTBALL LEAGUE (Liga MX Femenil) is an important example of gender inequality in Mexico, because when it comes to gender inequality soccer is absolutely not the exception. The Idea: Lifetime, the female empowerment TV…

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Lifetime Launches ‘HER AMERICA: 50 WOMEN, 50 STATES’

Stuart Mitchell

Lifetime, one the most powerful, preeminent female entertainment brands, has launched HER AMERICA: 50 WOMEN, 50 STATES, a digital content series filmed by an all-female team, documenting real women across the country. The series is now available on www.heramerica.com.  HER AMERICA will also be featured in on-air spots launching tonight on Lifetime and will be shared socially via Lifetime’s Facebook, Twitter and Instagram accounts. Following the 2016 US Presidential Election, at a time when America seemed more fractured than ever before, Lifetime set out to capture the truth about women’s…

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