Tag: LIFEWTR

First-Ever Lifewtr® Lounge Debuts At Philadelphia International Airport, Serving As Brand’s Latest Life Unseen ™ Platform For Uplifting Philly’s Diverse Arts Community

Stuart Mitchell

LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, has partnered with the Philadelphia International Airport (PHL) to bring to life the world’s first-ever LIFEWTR Lounge, the beverage brand’s latest effort to uplift, support and inspire others through the work and perspectives of Philadelphia’s diverse arts community. The LIFEWTR Lounge debuts as an extension of the brand’s recently announced Life Unseen platform, which seeks to raise awareness of the systemic disparities that continue to stifle equitable access and exposure across the arts, celebrate the work…

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LIFEWTR® Partners with Issa Rae to Launch “Life Unseen™,” a New Platform for Fair Representation in the Arts

Stuart Mitchell

LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, has partnered with writer, producer and actress Issa Rae for the launch of Life Unseen, the brand’s new platform in the fight for fair representation in the arts. Marking the LIFEWTR brand’s latest endeavor to amplify the unique work and perspectives of diverse creatives, Life Unseen seeks to raise awareness of the systemic disparities that continue to stifle equitable access and exposure across the arts, celebrate the work of diverse creatives and help cultivate new opportunities…

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PepsiCo Advances Circular Economy for Plastics; Announces LIFEWTR® Packaging with 100% Recycled Plastic and Elimination of Plastic Bottles for bubly™

Stuart Mitchell

PepsiCo, Inc. has announced that LIFEWTR will be packaged in 100% rPET (recycled polyethylene terephthalate), and bubly will no longer be packaged in plastic. The company’s AQUAFINA® water brand will also offer aluminum can packaging in U.S. food service outlets, while the brand tests the move in retail.  The changes, which all go into effect next year, are expected to eliminate more than 8,000 metric tons of virgin plastic and approximately 11,000 metric tons of greenhouse gas emissions, representing the latest ambitious steps in the company’s sustainability journey and pursuit…

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#BringArtBackToSchools With LIFEWTR®; Nominations Now Open For School Beautification Project And Teacher Grants

Stuart Mitchell

LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts…

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LIFEWTR® and CFDA Bring the Newest Class of Emerging Fashion Designers Front and Center at New York Fashion Week

Stuart Mitchell

#MOREINSPIRED – LIFEWTR®, a water brand committed to advancing and showcasing sources of creativity, and the Council of Fashion Designers of America (CFDA) have announced that they will host the opening presentation of New York Fashion Week (NYFW) this September with a showcase featuring three of the newest designers breaking onto the fashion scene: Ji Won Choi, Daniel Cloke and Jamall Osterholm. Selected from CFDA’s inaugural Fashion Future Graduate Showcase in 2017, the three designers were given the opportunity to create and show their collections as part of NYFW’s Official…

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