PepsiCo Advances Circular Economy for Plastics; Announces LIFEWTR® Packaging with 100% Recycled Plastic and Elimination of Plastic Bottles for bubly™

PepsiCo, Inc. has announced that LIFEWTR will be packaged in 100% rPET (recycled polyethylene terephthalate), and bubly will no longer be packaged in plastic. The company’s AQUAFINA® water brand will also offer aluminum can packaging in U.S. food service outlets, while the brand tests the move in retail.  The changes, which all go into effect next year, are expected to eliminate more than 8,000 metric tons of virgin plastic and approximately 11,000 metric tons of greenhouse gas emissions, representing the latest ambitious steps in the company’s sustainability journey and pursuit…

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#BringArtBackToSchools With LIFEWTR®; Nominations Now Open For School Beautification Project And Teacher Grants

LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts…

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LIFEWTR® and CFDA Bring the Newest Class of Emerging Fashion Designers Front and Center at New York Fashion Week

#MOREINSPIRED – LIFEWTR®, a water brand committed to advancing and showcasing sources of creativity, and the Council of Fashion Designers of America (CFDA) have announced that they will host the opening presentation of New York Fashion Week (NYFW) this September with a showcase featuring three of the newest designers breaking onto the fashion scene: Ji Won Choi, Daniel Cloke and Jamall Osterholm. Selected from CFDA’s inaugural Fashion Future Graduate Showcase in 2017, the three designers were given the opportunity to create and show their collections as part of NYFW’s Official…

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Arts in Education Inspires the Newest Design Series by LIFEWTR®

LIFEWTR, a brand committed to advancing and showcasing the sources of creativity and inspiring the next generation of artists, earlier this year announced it was championing Arts in Education as its fourth design series. While arts education has a significant impact on students beyond self-expression, it is increasingly disappearing from schools. 80 percent of school districts report cuts to art programs since 2008 and student creativity scores have started dropping over the past two to three decades2. Highlighting the importance of arts education, LIFEWTR Series 4 will showcase the works…

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