New Always #LikeAGirl Video Encourages Girls Everywhere to Keep Going

The most recent Always Confidence & Puberty Survey reveals that half of girls feel paralyzed by the fear of failure during puberty. This fear is so intense that many girls opt out of important growth opportunities during this time, like taking on challenges and trying new things. Always, the leader in global feminine care, is on a mission to stop this drop in confidence by changing how girls perceive setbacks and encouraging them to embrace failure as part of the learning and growth process. According to the survey, 80% of…

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Diversity within the industry – Ethical Marketing News Blog – 20-08-17

It’s nice to see equality and diversity getting a shout out this week with the #thisgirlcan campaign going international with a new version opening up in Australia, and with a new #likeagirl campaign coming out from Always.   Given the tragic events last week in Charlottesville it is important that we recognise the importance of equality and diversity in marketing materials and within the industry as a whole.  There are a number of initiatives at the moment trying to do just that. One we have covered before, the #SoWhiteProject is…

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Past Campaigns – Always #LikeAGirl – Unstoppable


As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2015, and was a follow on from a hugely successful campaign in 2014 which I will feature later: This campaign was a follow up to 2014’s incredibly powerful #LikeAGirl campaign which was one of the biggest digital advertising success stories in the world. It went viral in just a few days, sparking…

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