Susan G. Komen® Unveils “Live Pink” Program This October, Ensuring That Proceeds Are Dedicated to Fighting Breast Cancer

Susan G. Komen®, the world’s leading breast cancer organization, has launched a new program, “Live Pink” this October, helping consumers make smart, informed decisions about how they can ensure that the proceeds from their purchases are making a difference in the fight to save lives from breast cancer. It is often difficult for consumers to discern if the purchases they are making during National Breast Cancer Awareness Month are actually benefiting a charitable organization dedicated to the fight against breast cancer. Komen’s Live Pink program highlights products and services that…

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