Tag: Lola Mullenlowe

Dove infiltrates the casting industry and gives brands a tool for change

Stuart Mitchell

Dove has infiltrated international casting calls with real beauty models and a message to encourage inclusion in their latest campaign ‘It’s on Us’. Dove pledges that if a brand chooses one of their models, they will pay to cover the cost of the appearance fee. “For over 60 years, Dove has been taking action to represent real beauty – working to shatter stereotypes. We know from research that if women don’t feel represented, it can hold them back from reaching their full potential.  The effects are vast, negatively impacting health, career…

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LOLA MullenLowe Paris presents compilation campaign to drive awareness of on-going child abuse in France and help prevent it going forward

Stuart Mitchell

In 2016, 67 children died from the beatings of a relative and 19,700 complaints were filed for sexual abuse against minors. With this in mind, LOLA MullenLowe in Paris and the Ministry of Solidarity and Health have launched an unprecedented campaign to raise awareness surrounding the different forms of child abuse and empower all citizens to take action. On the International Child Day – 20 November 2018 – 5 shocking campaigns were broadcasted in a 1 minute 40 second compilation each illustrating a type of child abuse, with the first…

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Lola Mullenlowe and Pescanova launched Christmas campaign “The Queen’s message”

Stuart Mitchell

On Christmas Eve, for the past 42 years, the King of Spain has issued a traditional Christmas message on national television. Last year 12,421,000 viewers tuned in. Over the years, the message has mainly consisted of overcoming obstacles, being grateful, having hope and looking forward to a better future, important things but it rarely tackles some of the more difficult issues. This holiday season Lola Mullenlowe and Pescanova used the important tradition of the King’s televised message, and the social context at this moment, to launch Pescanova’s Christmas campaign; “The Queen’s…

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A football magazine uses an infamous play to get men to touch their balls

Stuart Mitchell

70% of men never check their testicles, even though testicular cancer is the most common cancer amongst men aged 13-45. That’s why during Movember, the Spanish football magazine Libero is using the sport to explain how to perform a self-examination and promote early detection. In 1991, during a match between Real Madrid and Valladolid, footballer Michel Gonzalez repeatedly squeezed Carlos “El Pibe” Valderrama’s genitals as both teams waited for a corner. Libero hijacked this historic moment in football to communicate its message. A YouTube video starring Valderrama recounts the notorious…

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Spinning Tea Cups Made the World Go Round This World Peace Day

Stuart Mitchell

Brooke Bond Tea has launched an online film campaign for World Peace Day. The Campaign, created by LOLA MullenLowe Madrid,  supports Unilever´s working partnership with Peace One Day. The ad looks to and reinforce their brand mission that common ground is just a cup away. Brooke Bond is a brand owned by Unilever. For World Peace Day, Brooke Bond, wanted to inspire people to come together for a conversation over a cuppa, and to highlight this age old was of putting aside your differences and cocentrate on your similarities. “For hundreds…

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