London Fire Brigade launches #FireFightingSexism drive

London Fire Commissioner, Dany Cotton is urging the nation to stop using the outdated term ‘Fireman’ as part of a drive to encourage more women to become firefighters. Brigade research shows that many women think firefighting is for men and the Brigade is concerned that referring to ‘Firemen’ reinforces that stereotype. The Commissioner is asking people to show their support by stating that they will not say ‘fireman’ on their social media accounts using the hashtag #FirefightingSexism. Commissioner Cotton will launch the campaign as she attends the Women of the…

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