United Way of Anchorage Confronts Labels to Focus Attention on Graduation Rate

United Way of Anchorage has launched a new media campaign that invites the community to look more closely at students who struggle to graduate high school. Called “Look Past the Labels,” the campaign draws attention to the out-of-school barriers some students face. The campaign uses common labels – bad kid, lazy, hates school – to prompt viewers to look more closely, beyond the stereotypes, to see the full story of students who want to succeed. “As the 90% Graduation by 2020 community collaboration gets closer to its target date, we…

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