TBWA\Paris for AIDES Launches New Campaign for World AIDS Day

While all the tools exist to end the epidemic, more than 6000 new infections occur each year in France. HIV remains a major public health problem in France, and internationally where the epidemic continues to wreak havoc. At the individual level, people living with the virus still suffer from too much discrimination. The fear of contamination should no longer condition our relationship with HIV-positive people. Today, thanks to the effectiveness of treatments, they can live a normal life and do not transmit the virus anymore ! Nothing sould replace love That’s…

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