LUNGevity Launches New PSA Spreading Awareness of Importance of Biomarker Testing

LUNGevity Foundation, the nation’s leading lung cancer-focused nonprofit organization, has launched a new PSA campaign encouraging people diagnosed with non-small cell lung cancer (NSCLC) to speak with their doctor about biomarker testing at the time of diagnosis or recurrence. Inhale for Life: Biomarker Testing is a follow-up to the successful 2017 Inhale for Life campaign focused on general lung cancer awareness. It features the stories of six lung cancer survivors who have benefitted from testing and are taking treatments that allow them to lead their lives as normally as possible.…

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LUNGevity Foundation Kicks Off New Marketing Campaign to Raise Awareness of the Impact of Lung Cancer

LUNGevity Foundation, the nation’s leading lung cancer-focused nonprofit organization, is pleased to announce the launch of a new lung cancer awareness campaign – 234. The 234 social media campaign utilizes graphic animation to engage the public in understanding the true facts about lung cancer. Approximately 234,000 Americans are diagnosed with lung cancer every year, 422 people die of lung cancer every day, and lung cancer kills more people than the next 3 deadliest cancers combined. The campaign encourages the public to get engaged to make a difference (be the 1).…

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LUNGevity Foundation Kicks Off New Public Service Campaign to Alter View Of Lung Cancer Diagnosis

LUNGevity, the nation’s leading lung cancer-focused nonprofit organization, has launched a new awareness campaign to change the common perception of a lung cancer diagnosis. The campaign, Inhale For Life, utilizes video, social media, and a digital billboard in Times Square, NYC, to reach those living with lung cancer with the message that thanks to new treatment options – particularly biomarker driven therapeutics and immunotherapy, people today are living longer and better with the disease. Inhale for Life uses breathing to represent the connection between all of us – lung cancer…

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Impassioned Lung Cancer Survivors Join Your Cancer Game Plan Campaign

A vivacious working mother. A motivated college athlete. A career-minded dad and avid runner. An energetic father and professional soccer referee. They differ in age, gender, athleticism and careers, yet each was stunned by a lung cancer diagnosis. Today, the four lung cancer survivors take every opportunity to right misperceptions about it being only a “smoker’s disease” and use their voices to advocate for others who are impacted by the number one cancer killer worldwide. They’ve joined leading lung cancer advocacy groups, CancerCare and Merck, known as MSD outside the United States and Canada, to bring their voices to Your Cancer Game Plan, an awareness…

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