Wieden+Kennedy Delhi Unveils its #MarchOn Campaign For IndiGo

This Women’s History Month, Wieden+Kennedy Delhi reveals a provocative campaign for India’s largest airline, IndiGo. With a series of zines that feature in a special edition of IndiGo’s in-flight catalogue, the #MarchOn campaign has been live at airports and on social media ahead of March 8, International Women’s Day. Each zine addresses a prevalent cultural norm or attitude regarding gender roles, and aims to normalise the conversation surrounding equality. “From debunking the idea of ‘allowing’ women to work to commenting on how women should really look, these zines portray the…

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