Cannes Lions Announces 2018 Festival of Creativity Including Changes to How Charity & NGO Marketing Are Handled

Cannes Lions has today launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure. The 65th edition of the Festival will run for five days, from Monday 18 – Friday 22 June. A streamlined Festival and a simplified award structure will bring much greater focus to each Lion, truly recognise the best work and delivers it to the biggest audience and ensure that delegates can benefit from the highest quality content programme and make the most of their time in Cannes. As a result…

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Interview with Mark Hughes of Space City Productions

Today we have an interview with Mark Hughes, Marketing Assistant of Space City Productions. We first encountered Space City Productions when they worked with the British Heart Foundation on one of their latest ads. We wanted to ask these creatives their thoughts on ethical marketing. For those people who do not know you could you explain a bit about yourself and your background? I am an aspiring journalist and politician, with a long-term aim to take my knowledge of communications into the political sphere. Having graduated from the University of…

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How to Market Your Brand Ethically From a Graphic Designers View

We are pleased to present this article on “How to Market Your Brand Ethically From a Graphic Designers View” by One Line – Ethical Graphic Design: When I first thought about writing this article, I thought the answer was very simple. Be honest. Doesn’t make for a great article but if you’ve only got 30 seconds to spare then, spoiler alert, that is still my conclusion. Running a business I don’t have a huge amount of spare time on my hands but when I do, the area of ethics in…

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