All M&S Dairy Farms Become RSPCA Assured

Marks & Spencer has announced that it has become the first major retailer to source all of its fresh milk from RSPCA Assured dairy farms. All 37 farms that supply fresh milk to the M&S Milk Pool have achieved RSPCA Assured certification and from today all M&S fresh milk packaging* will carry the RSPCA Assured logo. The move means that the 150 million pints of milk sold in M&S stores every year will come from farms with the highest animal welfare standards. RSPCA Assured standards cover all aspects of cow…

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M&S Launches Plan A 2025 – A new Customer Focused Sustainability Plan

On Jue 1st 2017, Marks & Spencer launched a new sustainability plan – Plan A 2025. The eco and ethical programme is an ambitious, customer focused plan that builds on the success of the first 10 years of Plan A and will support 1,000 communities, help 10 million people live happier, healthier lives and convert M&S into a zero-waste business. The three-pillar plan is designed to tackle the big issues facing retailers, consumer businesses and society today. It spans customer and colleague wellbeing, transforming lives and communities and caring for…

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M&S Future Marketing aims to be more inclusive and promote empowerment

M&S empowerment

Marks & Spencer aims to use future marketing campaigns to position itself as a more inclusive brand with a “shared attitude”. It is hoped, along with a shift in how it advertises –  no longer splitting its food and clothing into seperate campaigns and instead concentrating on the M&S brand as a whole, that this will help to promote a more inclusive brand.  Speaking to Marketing Week, Global Brand and Marketing Director Rob Weston says: “Moving forward we want to make sure we have a single front door to the…

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M&S to audit dairy farms to RSPCA assured standards

m&s milk

Marks & Spencer has today announced that it has commissioned the RSPCA to audit every single M&S dairy farm to RSPCA Assured Standards and committed to publishing the results on its website. In a full announcement made today, Director of Food Andy Adcock confirmed that all 40 UK farms (known as the M&S Milk Pool) will be audited by RSPCA assessors as soon as possible. The move comes after pictures emerged of calves being held in individual pens, in breach of animal welfare standards were discovered. Andy Adcock, admitted the…

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