Barbie Pushes Global Initiative To Champion Girls’ Limitless Potential With “Dream Gap Project”

Barbie® has announced the Dream Gap Project, a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential. Research has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media work together to further this issue. In the United States, this has been referenced as the “Dream Gap,” but there are similar trends seen around the…

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United Nations, ‘Thomas & Friends’ Launch Collaboration to Introduce Sustainable Development Goals to Pre-Schoolers

The United Nations and Mattel, Inc., launched a collaboration at New York Headquarters today to introduce the Sustainable Development Goals to pre‑school audiences through the animated children’s series Thomas & Friends. Through the collaboration, elements from 5 of the 17 Sustainable Development Goals are incorporated into nine of the 26 episodes of the new season of Thomas & Friends, which premieres on Nick Jr. in the United States today, with global roll-out in the coming months.  The specific targets represented in the episodic content are Goal 4 on Quality Education; Goal 5 on Gender Equality;…

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10 of my favourite International Women’s Day campaigns

I think I am just about caught up on the International Women’s Day backlog. It’s been so great to see so many brilliant campaign so here’s 10 of my favourite campaigns – in no particular order. Sense New York look to #CelebrateWomen for International Women’s Day IRC release film showing 8 steps we can take to support women and girls FCB Inferno Launches ‘Queen Rules’ to Challenge Gender Bias With Playing Cards FCB Amsterdam and Wefilm launch It Won’t Stick campaign for International Women’s Day Barbie(R) Honors Global Role Models…

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