McCann Recognized as Most-Innovative Agency by Adweek

McCann has been recognized as the most innovative agency at Adweek’s 2018 Project Isaac Awards, receiving both the most awards in total and the best-in-show Gravity Award for National Geographic’s “Astronaut Reality Helmet.” This is the second time in three years that McCann has taken the Gravity Award for the year’s best innovation, last winning it in 2016 for Lockheed Martin’s “Field Trip to Mars” group VR campaign. In addition to the Gravity Award, McCann’s other four awards include two more for National Geographic and two for State Street Global Advisors’…

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McCann Named Most Effective Network, Agency, And Grand Effie Winner At 2018 N.A. Effie Awards

McCann swept multiple top awards at the 2018 North American Effie Awards Gala, winning both as Most Effective Agency Network and Most Effective Individual Agency Office, and also taking the Grand Effie (best in show) as well. Additionally, two of the agency’s clients, State Street Global Advisors and the U.S. Army, were ranked first and second respectively as North America’s Most Effective Brands, and State Street Global Advisors was named Most Effective Marketer.   McCann’s work also won Effies at last night’s North American show for Microsoft Xbox (for Halo…

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Advertising Association Launches Promote UK a new industry group

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

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McCann revives Bisto’s ‘Spare Chair Sunday’

Integrated creative agency McCann London has teamed up with renowned artist and illustrator, Mr. Doodle to bring back its ‘Spare Chair Sunday’ campaign for leading Premier Foods brand, Bisto. The Bisto campaign aims to address the problem of loneliness especially amongst the elderly and will consist of a PR campaign, with supporting TV and radio ads, running for six weeks  15th November, up until the end of December.  The work involves a partnership with Global Radio as well as charity ‘Contact the Elderly’, which organises volunteer-led monthly Sunday gatherings for…

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McCann Awarded Best of Show at ANA’s 2017 Multicultural Awards for Mastercard’s ‘Restroom for All’ at NY Pride Parade

Well done to McCann for winning Best of Show at the Association of National Advertisers’ 2017 Multicultural Excellence Awards. McCann announces that McCann XBC, its dedicated client unit for Mastercard, was awarded Best of Show at the Association of National Advertisers’ 2017 Multicultural Excellence Awards. The campaign, created for Mastercard’s ‘Restroom for All’, a restroom open to people from all backgrounds and sexual orientation, debuted at the 2016 NY Pride parade. “Creativity is fueled by social inclusion,” said Joyce King Thomas, Chairman and Chief Creative Officer of McCann XBC, the…

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