Tag: McCann Colombia

“Changing with you”, the new campaign by McCann Colombia for Banco de Bogotá that connects with 50 stories

Stuart Mitchell

People who are experiencing a transformation in their lives on a different scale are the main characters of “Changing with you”, the new campaign by McCann Colombia for Banco de Bogotá that connects with 50 stories as diverse as a teenager who decides to change their sex and tells it to his father or a person that leaves his old broom by a stunning robot vacuum cleaner. Big or small, trivial or transcendental, changes happen every day and Banco de Bogotá, one of the largest in Colombia, tells its clients…

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“Renting free from Stereotypes”: Sodimac – Homecenter and McCann Colombia promote diversity and inclusion

Stuart Mitchell

According to World Habitat Report, 50% of LGBTQ people are concerned about revealing their sexual orientation at the time of accessing living services, fearing discrimination, and in Bogotá transgender women and men have the highest percentages of declared vulnerability to their right to the access of a decent housing: 30.3% and 14.3% respectively. In this context, McCann Colombia developed for Sodimac Colombia and its Homecenter and Constructor brands the initiative “Renting free from Stereotypes” to promote the access of these communities to a home without fear of being discriminated, and to…

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McCann Colombia and Publimetro re-signify the pages of newspapers to combat femicides in their country.

Stuart Mitchell

As in other nations of the world, in Colombia violence against women is also one of the most relevant issues on the public agenda. During 2020, more than 200 femicides were registered and in January of this year there were more cases of this type than days on the calendar. The impact in this area cannot be forgotten or lose its validity, as it happens with the pages of newspapers. That is why an alliance generated by Publimetro, McCann Colombia, Weber Shandwick and Aurora carried out this month the #GiveRespect…

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McCann Colombia and its clients launched a campaign to raise awareness of the current situation in the world for Covid-19

Stuart Mitchell

It is a time to be more conscious than ever. For this reason, McCann Worldgroup Colombia launched a vital message hand in hand with its clients and its brands, telling Colombians that in order to maintain the best of human contact, it is important that we stay at home today; and that we do it for the most important reasons for each one. Our loved ones, our future, our country. The campaign developed by this important Advertising Agency, which is supported by more than 25 companies and institutions from all…

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McCANN Colombia and CRAC proposed “Blind Interviews” to transform recruitment processes in companies and include people with visual disability to working life

Stuart Mitchell

Recruitment and selection methods have evolved with the development of a more inclusive and diverse perspective. From the submission of curriculum vitaes without photos, designs of interviews based on the skills and no bias or prejudice about physical appearance of the candidate and more transparent and honest processes that really find the ideal and right person for the job. McCANN Colombia, in partnership with the Centro de Rehabilitación Visual Integral (Eye Rehabilitation Center – CRAC), launch the initiative “Blind Interviews” to show that nothing is what it seems, including people…

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