McCann Worldgroup Named EMEA Agency Network of the Year 2019 by Campaign Magazine

McCann Worldgroup Europe was named EMEA Advertising Agency Network of the Year by Campaign Magazine in its first-ever European rankings of agencies in this region. Selected for strong business performance, adopting innovative approaches and demonstrating a focus on inclusion for wellbeing for employees – McCann Worldgroup Europe was considered by the judges to be experiencing its most successful year yet. The judges were made up of a number of marketers from major global brands and the editorial team at Campaign. The accolade was based on a number of key criteria…

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Coca-Cola India’s Diwali campaign takes a refreshing take on diverse Indian cultures

With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali special for someone. The campaign has a joyful message, that the happiness we derive from moments of genuine human connection will always continue to transcend any differences we may perceive. Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actor Ayushmann Khurrana and actress Anupriya Goenka. The TVC opens in a porch area of a…

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McCann Worldgroup Named Most Effective Agency Network In 2018 Global Effie Effectiveness Index

McCann Worldgroup was named the Most Creatively Effective Agency Network in the global 2018 Effie Effectiveness Index. Harris Diamond, Chairman and CEO of McCann Worldgroup, said, “The Effies recognize the most important issue in marketing, highlighting whether your campaigns are effective in driving sales and increasing brand and product recognition.  This is our foremost mission and I am proud that our strategic, creative and business leadership teams are being recognized for delivering ROI and effective creative approaches that build our clients’ businesses and increase their market share.” McCann Worldgroup was…

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McCann Health Breaks Guinness World Record & Saves Lives

McCann Health, part of McCann Worldgroup and the Interpublic Group, today announced that Guinness World Records has awarded McCann Torre Lazur, A McCann Health Company based in Parsippany, New Jersey, the world record for The Orange Project, the largest online album of handwritten notes with more than 34,000 notes tallied. The once-in-a-lifetime achievement will be celebrated by MTL’s nearly 200 employees alongside the New York City chapter of The American Foundation for Suicide Prevention(AFSP) and Guinness World Records officials in their Parsippany offices with orange-themed food, drinks, and decorations. Created by…

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Cathay Pacific Breathes New Life Into Old Uniforms With World’s First “Well Travelled Lai See”

Cathay Pacific, in partnership with agency McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See – created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai Seeare available for sale to the public with all profits going to a local…

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