People around the world report an increasing preference for local culture and perspectives along with a rising distrust of global institutions and information sources, including social media, according to “The Truth About Global Brands 2: Powered by the Streets,” a study conducted in 29 countries. The research, by McCann Worldgroup’s Truth Central global intelligence unit, reveals surprisingly that positive attitudes towards global brands have remained high, with consumers believing that global brands can play a valuable role in contributing to local cultures. McCann Worldgroup Truth Central launched its initial study,…
Read MoreMcCann Worldgroup Research Reveals Global Brands More Powerful than Politicians & Public Institutions
