Costa Sunglasses launch “Don’t Fear the Fin” Campaign

For many sharks are the evil denizens of film and TV, but the reality is they are an important part of our ecosystem, and they’re in danger. A new campaign from Costa Sunglasses, in partnership with  OCEARCH and created by McGarrah Jessee, promotes the importance of sharks to the ecosystems of our oceans. Dubbed “Don’t Fear the Fin,” the campaign is introduced through a series of videos featuring the most unlikely of champions: three shark attack survivors. The Champions of the the sharks are 3 people from different backgrounds, and…

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