CAP – Enforcing the rules for prescription-only medicines and ‘vitamin shots’

The ASA/CAP have released a post called: Enforcing the rules for prescription-only medicines and ‘vitamin shots’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP has published a new Enforcement Notice: Advertising Vitamin Shots (Coronavirus/Covid-19) with the Medicines and Healthcare products Regulatory Agency (MHRA), following the publication of this ASA ruling. The Notice targets the promotion of injectable vitamin D and injectable vitamin B12…

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CAP – How many followers makes a celebrity? Medicines and influencer marketing

The ASA/CAP have released a post called: How many followers makes a celebrity? Medicines and influencer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing on social media continues to grow and develop, becoming very much an established part of the advertising and marketing landscape.  While much of the regulatory discussion to date has been centred on labelling and transparency – it’s…

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