CAP Launch article on Getting it right on mental health in Advertising

The Committees of Advertising Practice (CAP) have released an article on their website which deals with Advertisers getting it right with regards to mental health. Please have a look at the ASA site if this is of interest. The article is below: Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure their ads don’t have an adverse impact on those affected or on society more generally.  The CAP Code contains a number of rules that can help advertisers…

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Tommy Gun’s Launches “Cuts for Nuts” Campaign to Combat Testicular Cancer

On Saturday, November 4, 2017, all Tommy Gun‘s Original Barbershop locations across Canada participated in Cuts for Nuts – an event in support of testicular cancer research. During the Cuts for Nuts event, $10 from every haircut or shave was donated to The Movember Foundation. The Movember Foundation funds innovative research; they aim to stop men from dying too young. According to the foundation, Testicular cancer strikes early. It is the most common cancer in men under 40, and diagnosis rates have doubled in the last 50 years. “Movember has…

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Psyched founder offers mental wellness advice in new five-part series for The Drum

In an effort to combat the stigma of mental health issues in the workplace, Kathleen Saxton, founder of Psyched Global, has teamed with The Drum to offer a series of tips for professionals on how to handle the issue at work. Saxton, who has worked with a number of senior marketing professionals over the years via her mental wellness consultancy, will offer five tips through a series of videos to inform and help deal with issues in the workplace and help bring more of an understanding to the issues when…

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The Drum aim to destigmatize mental health with Do It Day 2017

Marketing Magazine and hub The Drum has launched its new mission is to empower marketers to change the world and that is precisely what Do It Day is about. After the success of Do It Day 2016 which saw 20 campaigns based on social good launched in the UK and USA, this year The Drum will be focus on destigmatizing mental health. In collaboration with the UN’s World Mental Health Day on 10th October, The Drum, together with its partners, will invite the industry to help tackle areas of mental…

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British barber celebrated with ‘Points of Light’ Award after raising awareness of men’s mental health

An inspirational barber who set up his own men’s mental health awareness and suicide prevention movement has been awarded a ‘Point of Light’ Award by Prime Minister Theresa May. Tom Chapman’s Lions Barber Collective is turning barbershops into safe spaces for men using the opportunity of a regular haircut to start conversations about mental health. The group is having an enormous impact with men who traditional mental health services can struggle to reach. Tom organises a professionally run training programme, which is teaching barbers to ‘recognise, talk, listen and advise’…

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